UX glossary


Accessibility: The design of products, devices, services, or environments for people with disabilities


Big picture storyboard: A series of visually rendered panels that focus on the user’s experience


Competitive audit: An overview of your competitors’ strengths and weaknesses

Customizable text: A feature that allows users to change how text is displayed in order to read the text more easily

Close-up storyboard: A series of visually rendered panels that focus on the product


Direct Competitors: Companies that have offerings similar to your product and focus on the same audience


Edge case: What happens when things go wrong that are beyond the user’s control

Empathy: The ability to understand someone else’s feelings or thoughts in a situation

Empathy map: An easily understood chart that explains everything designers have learned about a type of user

Elements: Building blocks for creating a design


Fidelity: How closely a design matches the look and feel of the final product


Goal statement: One or two sentences that describe a product and its benefits for the user.


Happy path: A user story with a pleasant ending

High-fidelity: A design that closely matches the look and feel of the final product


Ideation: The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them

Indirect competitors: Have a similar set of offerings but focus on a different audience, or have a different set of offerings and focus on the same audience

Industry standards: Common ways to indicate page elements


Low-fidelity: A design with a lower amount of complexity and that is less refined or polished


Pain points: UX issues that frustrate the user and block the user from getting what they need

Personas: Fictional users whose goals and characteristics represent the needs of a larger group of users

Problem statement: A clear description of the user’s need that should be addressed

Product development lifecycle: The process used to take a product from an idea to reality


Serial position effect: When given a list of items, people are more likely to remember the first few and the last few, while the items in the middle tend to blur

Storyboard: A series of panels or frames that visually describes and explores a user’s
experience with a product


The human factor: Describes the range of variables humans bring to their product interactions


User group: A set of people who have similar interests, goals, or concerns

User journey: The series of experiences a user has as they achieve a specific goal

User story: A fictional one-sentence story told from the persona’s point of view that inspires and informs design decisions


Wireframe: A basic outline of a digital experience, like an app or website