A
Accessibility: The design of products, devices, services, or environments for people with disabilities
B
Big picture storyboard: A series of visually rendered panels that focus on the user’s experience
C
Competitive audit: An overview of your competitors’ strengths and weaknesses
Customizable text: A feature that allows users to change how text is displayed in order to read the text more easily
Close-up storyboard: A series of visually rendered panels that focus on the product
D
Direct Competitors: Companies that have offerings similar to your product and focus on the same audience
E
Edge case: What happens when things go wrong that are beyond the user’s control
Empathy: The ability to understand someone else’s feelings or thoughts in a situation
Empathy map: An easily understood chart that explains everything designers have learned about a type of user
Elements: Building blocks for creating a design
F
Fidelity: How closely a design matches the look and feel of the final product
G
Goal statement: One or two sentences that describe a product and its benefits for the user.
H
Happy path: A user story with a pleasant ending
High-fidelity: A design that closely matches the look and feel of the final product
I
Ideation: The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them
Indirect competitors: Have a similar set of offerings but focus on a different audience, or have a different set of offerings and focus on the same audience
Industry standards: Common ways to indicate page elements
L
Low-fidelity: A design with a lower amount of complexity and that is less refined or polished
P
Pain points: UX issues that frustrate the user and block the user from getting what they need
Personas: Fictional users whose goals and characteristics represent the needs of a larger group of users
Problem statement: A clear description of the user’s need that should be addressed
Product development lifecycle: The process used to take a product from an idea to reality
S
Serial position effect: When given a list of items, people are more likely to remember the first few and the last few, while the items in the middle tend to blur
Storyboard: A series of panels or frames that visually describes and explores a user’s
experience with a product
T
The human factor: Describes the range of variables humans bring to their product interactions
U
User group: A set of people who have similar interests, goals, or concerns
User journey: The series of experiences a user has as they achieve a specific goal
User story: A fictional one-sentence story told from the persona’s point of view that inspires and informs design decisions
W
Wireframe: A basic outline of a digital experience, like an app or website